Okay Nickelodeon–so now you want Dora to look more ‘grown up’ –so why not leave her alone and create another character? Why is everyone in such a hurry to have little girls grow up so fast? Why can’t you just let Dora be there for the younger children? Could it be so that now the kids can bug their parents into buying the new improved versions of EVERYTHING that was ‘Old Dora’?
When are parents going to say ‘enough is enough’ when it comes to bombarding our kids with stuff they, (any greedy person involved in the scam of marketing to kids), can think of. To me the whole idea of what companies do to attract customers is rediculous. There may be a few consumer items out there that use a moderate approach to advertising…to me, the cheaper the commercial, the more likely I am to buy that product. Indeed there are many products that don’t advertise at all and I still buy them, usually because of quality.
If your company is spending millions of dollars on advertising, perhaps your product is over priced. Old Navy recently caught a lot of flack for using mannequins in their ads….Fantastic! Way to cut back! More companies should follow suit.
As far as marketing to kids, Shame Shame on these companies for not having the courage to HELP parents…if nothing else, do cheaper commercials and lower your products price!